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The Taste
EAT ME (Or Try Not To)
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50m
Our food preferences are influenced by dozens of factors, including genetics, environment, and habit. But the taste is also about perception. The color, texture, and weight of food are as important as the flavor. So what does it take to create the next iconic food product?
Up Next in EAT ME (Or Try Not To)
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The Marketing
Today, we’re familiar with so many food brands that we no longer need to be convinced to buy many of them. But at one point, each and every one of them had to come up with a plan to get us to try them. Today, the food and drink marketing industry is worth about $900 billion - and growing.
