It’s hard to imagine going through a whole day without eating at least one of our favorite food brands. No matter where you are in the world. In under two centuries, they’ve spanned continents and cultures, spurred innovation and technology, and forever changed the food landscape.

Our food preferences are influenced by dozens of factors, including genetics, environment, and habit. But the taste is also about perception. The color, texture, and weight of food are as important as the flavor. So what does it take to create the next iconic food product?

Today, we’re familiar with so many food brands that we no longer need to be convinced to buy many of them. But at one point, each and every one of them had to come up with a plan to get us to try them. Today, the food and drink marketing industry is worth about $900 billion - and growing.