Live stream preview

Watch this video and more on SOMM TV

Watch this video and more on SOMM TV

The Takeover

EAT ME (Or Try Not To) • 50m
4K badge

Up Next in EAT ME (Or Try Not To)

  • The Taste

    Our food preferences are influenced by dozens of factors, including genetics, environment, and habit. But the taste is also about perception. The color, texture, and weight of food are as important as the flavor. So what does it take to create the next iconic food product?

  • The Marketing

    Today, we’re familiar with so many food brands that we no longer need to be convinced to buy many of them. But at one point, each and every one of them had to come up with a plan to get us to try them. Today, the food and drink marketing industry is worth about $900 billion - and growing.