There has been a large amount of anti-alcohol messaging in the last few years and just recently the Surgeon General has made clear the intention to place a cancer warning on all alcoholic beverages including wine, placing wine in the same category as cigarettes. On the podcast today Jason is joined by wine writer Jessica Dupuy to discuss this massive step and what implications it may have for the drinks business. We also ask the question: is there someone or something else besides health behind this story?